Google Tag Manager and Enhanced eCommerce

Step 1: Locate settings

Log in to the application.
Click on “Checkouts”.
Click on “Settings”.
Enable Google Tag Manager and Enhanced eCommerce

Click on the “gear” Enter the Google Tag Manager ID.
Click on “Save settings”

Step 2: Create a folder

Go to the Google Tag Manager
Click the Folders tab
Create a new folder
Name the folder Social Good Software

Step 3: Create variables

Click on Variables
Facebook Pixel
Get the pixel ID of your organization and copy it to your clipboard
Create a new variable
Name it Facebook Pixel ID
Under Variable Configuration, choose variable type as a constant
Paste the value
Click save

Step 4: GA Code

Go to Google Analytics
Get the ID of your property
Go to the search bar and type “Measurement ID”
Copy the GA4 Measurement ID, it would have the structure GTM-XXXXXXX
Go back to Google Tag Manager and create a new variable
Name it GA Code
Under Variable Configuration, choose the variable type as a Constant
Paste the value
Click save

Step 5: Data layer variables

Select Data Layer Variable as the type and create these variables

Step 6: Create triggers

Click on Triggers

Add to cart

Create a new trigger and name it, Add to cart
Click on Trigger Configuration and select Custom Event type At the Event name, put “add_to_cart”
Click on save

View item

Create a new trigger and name it View item
Click on Trigger Configuration and select Custom Event type At the Event name, put “view_item"
Click on save

Purchase

Create a new trigger and name it Purchase
Click on Trigger Configuration and select Custom Event type At the Event name, put “purchase”
Click on save

Remove from cart

Create a new trigger and name it, Remove from cart
Click on Trigger Configuration and select Custom Event type At the Event name, put “remove_from_cart”
Click on save

Login

Create a new trigger and name it Log in
Click on Trigger Configuration and select Custom Event type
At the Event name, put “login”
Click on save

Begin checkout

Create a new trigger and name it Begin checkout
Click on Trigger Configuration and select Custom Event type At the Event name, put “begin_checkout”
Click on save

Select item

Create a new trigger and name it Select item
Click on Trigger Configuration and select Custom Event type At the Event name, put “select_item”
Click on save

Sign up

Create a new trigger and name it Sign up
Click on Trigger Configuration and select Custom Event type At the Event name, put “sign_up”
Click on save

View cart

Create a new trigger and name it View cart
Click on Trigger Configuration and select Custom Event type At the Event name, put “view_cart”
Click on save

Step 7: Create tags

Click on Tags

GA4 Config

Create a new tag and name it GA4 Config
Under Tag Configuration, select Google Tag type
On the Measurement ID field type {{GA Code}}
Check the Send a page view event configuration loads option
At Triggering, selectAll Pages option
Click save

Add to cart

Create a new tag and name it GA4 - Add to cart
Under Tag Configuration, select Google Analytics: GA4 Event type
On Configuration Tag, you can get a select and choose GA4 Config option
At the Event Name, put “add_to_cart”
Event Parameters
At More Settings options, check Send Ecommerce Data option, in Data Sourceselect Data Layer option
At Triggering, select Add to carttrigger
Click save

Login

Create a new tag and name it GA4 - Login
Under Tag Configuration, select Google Analytics: GA4 Event type
On Configuration Tag, you can get a select and choose GA4 Config option
At the Event Name, put “login”
Event Parameters
At More Settings options check Send Ecommerce Data option, in Data Source select Data Layer option
At Triggering, select Login trigger
Click save

Begin checkout

Create a new tag and name it GA4 - Begin checkout
Under Tag Configuration, select Google Analytics: GA4 Event type
On Configuration Tag, you can get a select and choose GA4 Config option
At the Event Name, put “begin_checkout”
Event Parameters
At More Settings options check Send Ecommerce Data option, in Data Source select Data Layer option
At Triggering, select Begin checkout trigger
Click save

Sign up

Create a new tag and name it GA4 - Begin checkout
Under Tag Configuration, select Google Analytics: GA4 Event type
On Configuration Tag, you can get a select and choose GA4 Config option
At the Event Name, put “sign_up”
Event Parameters
At More Settings options check Send Ecommerce Data option, in Data Source select Data Layer option
At Triggering, select Sign up trigger
Click save

Purchase

Create a new tag and name it GA4 - Begin checkout
Under Tag Configuration, select Google Analytics: GA4 Event type
On Configuration Tag, you can get a select and choose GA4 Config option
At the Event Name put “purchase”
Event Parameters
At More Settings options check Send Ecommerce Data option, in Data Source select Data Layer option
At Triggering, select Purchase trigger
Click save

Remove from cart

Create a new tag and name it GA4 - Begin checkout
Under Tag Configuration, select Google Analytics: GA4 Event type
On Configuration Tag, you can get a select and choose GA4 Config option
At the Event Name, put “remove_from_cart”
Event Parameters
At More Settings options check Send Ecommerce Data option, in Data Source select Data Layer option
At Triggering, select Remove from cart trigger
Click save

Select Item

Create a new tag and name it GA4 - Begin checkout
Under Tag Configuration, select Google Analytics: GA4 Event type
On Configuration Tag, you can get a select and choose GA4 Config option
At the Event Name, put “select_item”
Event Parameter
At More Settings options check Send Ecommerce Data option, in Data Source select Data Layer option
At Triggering, Select item trigger
Click save

View Cart

Create a new tag and name it GA4 - Begin checkout
Under Tag Configuration, select Google Analytics: GA4 Event type
On Configuration Tag, you can get a select and choose GA4 Config option
At the Event Name, put “view_cart”
Event Parameters
At More Settings options check Send Ecommerce Data option, in Data Source select Data Layer option
At Triggering, Select item trigger
Click save

View Item

Create a new tag and name it GA4 - Begin checkout
Under Tag Configuration, select Google Analytics: GA4 Event type
On Configuration Tag, you can get a select and choose GA4 Config option
At the Event Name, put “view_item”
Event Parameters
At More Settings options check Send Ecommerce Data option, in Data Source select Data Layer option
At Triggering, select View item trigger
Click save

Facebook pixel

Create a new tag and name it Facebook pixel
Under Tag Configuration, select Custom HTML type
On HTML value type:
At Triggering select All Pages option
Click save

FB - Purchase

Create a new tag and name it FB - Purchase
Under Tag Configuration, select Custom HTML type
On HTML value type:
At Triggering select Purchase option
Click save

FB - Add to cart

Create a new tag and name it FB - Add to cart
Under Tag Configuration, select Custom HTML type
On HTML value type:
At Triggering select Add to cart option
Click save

Step 8: Setup Cross Domain linking

Log into your Goo g le Analytics property
Navigate to the Admin section. You can find it at the bottom left of the interface
Search and select the Data Streams option
On the Data Streams page, locate the domain to which you want to configure the cross domain link and select it
Once you are in the domain settings, find and click on the Configure tag settings option
Select the Configure your domains option.

Step 9: Add domain

You are now in the section where you can create domains
Click the Add domain button.
In the Match Type section, select the Contains option
In the contains field, enter the following domain

blackbaudhostin g .com

social g oodsoftware.com

Click save

Step 10: Move all into Social Good Software folder

Go to the Goo g le Tag Manager
Click the Folders tab
At Unfilled items, select all and click on the Move option
Select Social Good Software
Double-check every folder and remove the unnecessary files or duplicates.
Click submit and give a description, then Publish.