What should I do if numerous subscribers are automatically unsubscribed from Mailchimp after a sync with the SGS Data Bridge?

If you notice that numerous subscribers have been automatically unsubscribed from Mailchimp following a sync with the SGS Data Bridge, it is likely due to an error related to required fields in Mailchimp. This can happen if a required field is added in Mailchimp, causing the Data Bridge to trigger an error and unsubscribe contacts. To resolve this issue:

  • Verify that no new required fields have been added in Mailchimp.
  • Ensure that all required fields are disabled in your Data Bridge settings.
  • Contact our support team immediately for assistance.

Our engineering team has implemented a safety precaution to prevent future occurrences by ensuring the Data Bridge will not sync contacts until all required fields in Mailchimp are disabled. If this issue arises, our team will work to update the unsubscribed contacts back to subscribed status as quickly as possible.

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