Tags with Mailchimp
Create a tag
To create a new tag to apply to contacts later, follow these steps.
Step 1: Create a tag
- Click Audience.
- Click the Audience dashboard.
- If you have more than one audience, click the “Current audience” drop-down and select the one you want to work with.

- Click the “Manage Audience” drop-down and choose “Manage contacts”.

- Click “Tags”.
- Click “Create Tag”.
- Type the name of your tag, and click “Create”.
Bulk tag contacts
To create a new tag and add it to contacts in your audience with a CSV file or by pasting addresses, follow these steps.
Step 1: Bulk tag contacts
- Click “Audience”.
- Click “Audience dashboard”.
- If you have more than one audience, click the “Current audience” drop-down and select the one you want to work with.
- Click the “Manage Audience” drop-down and choose “View contacts”.

- Click “Tags”.
- Click “Bulk Tag Contacts”.
Step 2: Add email addresses
- On the “Create a tag” screen, type the name of your tag, and choose “Import email addresses” or “Paste email addresses”.

- Depending on which option you chose, upload your CSV file or paste in your addresses. We’ll ignore any addresses that aren’t already in your audience.
Create and add a tag for all contacts
Step 1: Create a tag
- Click “Audience”.
- Click “All contacts”.
- If you have more than one audience, click the “Current audience” drop-down and select the one you want to work with.
- Check the box next to each contact you want to tag.
- Click the “Add Or Remove Tags” drop-down menu.

- Type the name of your tag.
- Click the name of the tag to add it to your selected contacts. If you already have a tag with that name, it will appear as you type.
Remove a tag
To remove a tag from a contact on the contact table, follow these steps.
Step 1: Remove a tag
- Click “Audience”.
- Click “All contacts”.
- If you have more than one audience, click the “Current audience” drop-down and select the one you want to work with.
- Check the box next to each contact you want to work with.
- Click the “Add Or Remove Tags” drop-down menu.

- Click the tag you want to remove.
Untag all
To remove a tag from all contacts in an audience or segment, follow these steps.
Step 1: Untag
- Click “Audience”.
- Click “All contacts”.
- If you have more than one audience, click the “Current audience” drop-down and select the one you want to work with.
- Click on the arrow above the checkboxes, then choose “Select All”.

- Click the “Untag All” drop-down menu and choose the tag you want to remove.
- In the “Are you sure?” pop-up modal, type “UNTAG”.
- Click “Untag contacts”.